One of the major discussion points over the #geekretreat weekends was on the rockstar elements of geeks, the thing with rockstars is that they're not really the value.

It doesn't matter to the audience that stars get laid, screwed up on multiple substance, and then pass our in a puddle of their own vomit. Well, to a lessor degree, what matters to the audience is that they're getting the song. The band is not the product, the song is the product.

I think this is what's missing from a number of perspectives. I recently had a rant on a mailing list I'm subscribed to, defending personal brand, but the more I think about it, and my thanks to Sarah Rice for helping with this thought, personal brand is just another packaging, just like the rock band.

If geeks spent more time practicing, honing their skills, getting good product out, then maybe, maybe, given a little luck they might obtain the status.

I think before we even think where are the rockstars, answer me this: "What's happened to the music"