ReadingList{xsyn}
Free: The Future of a Radical Price
Submitted by xsyn on Thu, 2009-10-01 00:03URL (Amazon):
http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905/ref=sr_1_1?ie=UTF8&s=books&qid=1254348097&sr=8-1
State:
Read
ISBN:
978-1401322908
Amazon Editorial Review:
Although Chris Anderson puts forward an intriguing argument in this cheerful, optimistic book, many critics remained unconvinced. They praised his engaging writing style, his amusing examples and anecdotes, and his clear explanations of complicated concepts and technologies, but they still questioned his conclusions. In addition to Anderson's own admission that YouTube -- one of his chief examples -- has been a financial black hole for Google, reviewers cited their own examples of industries that seem to run counter to Free's generalizations, such as broadcast television's fiscal struggles in the face of premium cable's expansion. Though some trends seem to point in the direction of Free, the jury remains out for the present.
(1 vote)
The mismeasure of man
Submitted by xsyn on Mon, 2009-08-31 09:41URL (Amazon):
http://www.amazon.com/Mismeasure-Man-Stephen-Jay-Gould/dp/0393314251/ref=sr_1_1?ie=UTF8&s=books&qid=1251704311&sr=8-1
State:
Read
ISBN:
978-0393314250
Amazon Editorial Review:
How smart are you? If that question doesn't spark a dozen more questions in your mind (like "What do you mean by 'smart,'" "How do I measure it," and "Who's asking?"), then The Mismeasure of Man, Stephen Jay Gould's masterful demolition of the IQ industry, should be required reading. Gould's brilliant, funny, engaging prose dissects the motivations behind those who would judge intelligence, and hence worth, by cranial size, convolutions, or score on extremely narrow tests. How did scientists decide that intelligence was unipolar and quantifiable, and why did the standard keep changing over time? Gould's answer is clear and simple: power maintains itself. European men of the 19th century, even before Darwin, saw themselves as the pinnacle of creation and sought to prove this assertion through hard measurement. When one measure was found to place members of some "inferior" group such as women or Southeast Asians over the supposedly rightful champions, it would be discarded and replaced with a new, more comfortable measure. The 20th-century obsession with numbers led to the institutionalization of IQ testing and subsequent assignment to work (and rewards) commensurate with the score, shown by Gould to be not simply misguided--for surely intelligence is multifactorial--but also regressive, creating a feedback loop rewarding the rich and powerful. The revised edition includes a scathing critique of Herrnstein and Murray's The Bell Curve, taking them to task for rehashing old arguments to exploit a new political wave of uncaring and belt tightening. It might not make you any smarter, but The Mismeasure of Man will certainly make you think. --Rob Lightner
(1 vote)
Conversational Capital: How to Create Stuff People Love to Talk About
Submitted by xsyn on Tue, 2009-08-25 07:50URL (Amazon):
http://www.amazon.com/Conversational-Capital-Create-Stuff-People/dp/0137145500/ref=sr_1_1?ie=UTF8&s=books&qid=1251179319&sr=8-1
State:
Read
ISBN:
978-0137145508
Amazon Editorial Review:
"In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne,CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart!Embed into Your Products and Experiences the Ingredients that Drive Advocacy: *Create products and services that consumers find truly significant*Intensify consumption experiences to transform your brands into market leaders*Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.
(1 vote)
Synchronicity: The Inner Path of Leadership
Submitted by xsyn on Mon, 2009-08-10 22:08URL (Amazon):
http://www.amazon.com/Synchronicity-Inner-Leadership-Joseph-Jaworski/dp/1576750310/ref=sr_1_1?ie=UTF8&s=books&qid=1249934786&sr=8-1
State:
Read
ISBN:
978-1576750315
Amazon Editorial Review:
From Scientific American
"Synchronicity illustrates that leadership is about the release of human possibilities, about enabling others to break free of limits-created organizationally or self-imposed. Although this book describes the author's personal journey, it contains profound messages about organizational learning and effectiveness." --This text refers to an out of print or unavailable edition of this title.
(1 vote)
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Submitted by xsyn on Sat, 2009-08-08 07:47URL (Amazon):
http://www.amazon.com/Predictably-Irrational-Hidden-Forces-Decisions/dp/006135323X/ref=sr_1_1?ie=UTF8&s=books&qid=1249710355&sr=8-1
State:
Read
ISBN:
978-0061353239
Amazon Editorial Review:
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
(1 vote)
The Stuff of Thought: Language as a Window into Human Nature
Submitted by xsyn on Wed, 2009-01-07 12:25URL (Amazon):
http://www.amazon.com/Stuff-Thought-Language-Window-Nature/dp/0143114247/ref=sr_1_1?ie=UTF8&s=books&qid=1231323795&sr=1-1
State:
Read
ISBN:
978-0143114246
Amazon Editorial Review:
From The Washington Post
Reviewed by Jonah Lehrer
Language comes so naturally to us that it's easy to believe there's some sort of intrinsic logic connecting the thing and its name, the signifier and the signified. In one of Plato's dialogues, a character named Cratylus argues that "a power more than human gave things their first names."
But Cratylus was wrong. Human language is an emanation of the human mind. A thing doesn't care what we call it. Words and their rules don't tell us about the world; they tell us about ourselves.
That's the simple premise behind Steven Pinker's latest work of popular science. According to the Harvard psychologist, people are "verbivores, a species that lives on words." If you want to understand how the brain works, how it thinks about space and causation and time, how it processes emotions and engages in social interactions, then you need to plunge "down the rabbit hole" of language. The quirks of our sentences are merely a portal to the mind.
In The Stuff of Thought, Pinker pitches himself as the broker of a scientific compromise between "linguistic determinism" and "extreme nativism." The linguistic determinists argue that language is a prison for thought. The words we know define our knowledge of the world. Because Eskimos have more nouns for snow, they are able to perceive distinctions in snow that English speakers cannot. While Pinker deftly discredits extreme versions of this hypothesis, he admits that "boring versions" of linguistic determinism are probably accurate. It shouldn't be too surprising that our choice of words can frame events, or that our vocabulary reflects the kinds of things we encounter in our daily life. (Why do Eskimos have so many words for snow? Because they are always surrounded by snow.) The language we learn as children might not determine our thoughts, but it certainly influences them.
Extreme nativism, on the other hand, argues that all of our mental concepts -- the 50,000 or so words in the typical vocabulary -- are innate. We are born knowing about carburetors and doorknobs and iPods. This bizarre theory, most closely identified with the philosopher Jerry Fodor, begins with the assumption that the meaning of words cannot be dissected into more basic parts. A doorknob is a doorknob is a doorknob. It only takes Pinker a few pages to prove the obvious, which is that each word is not an indivisible unit. The mind isn't a blank slate, but it isn't an overstuffed filing cabinet either.
So what is Pinker's solution? He advocates the middle ground of "conceptual semantics," in which the meaning of our words depends on an underlying framework of basic cognitive concepts. (As Pinker admits, he owes a big debt to Kant.) The tenses of verbs, for example, are shaped by our innate sense of time. Nouns are constrained by our intuitive notions about matter, so that we naturally parcel things into two different categories, objects and substances (pebbles versus applesauce, for example, or, as Pinker puts it, "hunks and goo"). Each material category comes with a slightly different set of grammatical rules. By looking at language from the perspective of our thoughts, Pinker demonstrates that many seemingly arbitrary aspects of speech, like that hunk and goo distinction, aren't arbitrary at all: They are byproducts of our evolved mental machinery.
Pinker tries hard to make this tour of linguistic theory as readable as possible. He uses the f-word to explore the topic of transitive and intransitive verbs. He clarifies indirect speech by examining a scene from "Tootsie," and Lenny Bruce makes so many appearances that he should be granted a posthumous linguistic degree. But profanity from Lenny Bruce can't always compensate for the cryptic vocabulary and long list of competing 'isms. Sometimes, the payoff can be disappointing. After a long chapter on curse words -- this book deserves an "explicit content" warning -- Pinker ends with the banal conclusion that swearing is "connected with negative emotion." I don't need conceptual semantics to tell me that.
The Stuff of Thought concludes with an optimistic gloss on the power of language to lead us out of the Platonic cave, so that we can "transcend our cognitive and emotional limitations." It's a nice try at a happy ending, but I don't buy it. The Stuff of Thought, after all, is really about the limits of language, the way our prose and poetry are bound by innate constraints we can't even comprehend. Flaubert was right: "Language is a cracked kettle on which we beat out tunes for bears to dance to, while all the time we long to move the stars to pity."
Copyright 2007, The Washington Post. All Rights Reserved.
(1 vote)
The Game: Penetrating the Secret Society of Pickup Artists
Submitted by xsyn on Wed, 2009-01-07 12:22URL (Amazon):
http://www.amazon.com/Game-Penetrating-Secret-Society-Artists/dp/0060554738
State:
Read
ISBN:
978-0060554736
Amazon Editorial Review:
From Publishers Weekly
[Signature]Reviewed by Amy SohnI never dated Neil Strauss, but I dated guys like him. Like many New York women, I have always gone for balding, pale guys because they're grateful and good in bed. But a few years ago, a distraught Strauss decided he was a loser with women and set about transforming himself into the world's greatest pick-up artist. The Game is his long, often tedious but hilarious account of how he did it. This ugly-duckling tale will affect different readers in different ways, depending on their degree of cynicism: some will be awed by Strauss's ménage-à-trois snowball scene, while others will suspect it was cribbed from a third-rate porno Strauss watched in his pre-macking days.When his story begins Strauss is, well, a Neil: an unconfident, self-described AFC (average frustrated chump). He is also, it should be noted, a well-known rock critic who penned porn star Jenna Jameson's autobiography, leaving one wondering just how pathetic women really found him. After paying $500 to join a workshop for aspiring PUAs (pick-up artists) led by a magician named Mystery at Hollywood's Roosevelt Hotel, Strauss becomes addicted to pick-up technique. He trains with several PUA gurus, including Ross Jeffries, a hypnotist rumored to be the basis for the Tom Cruise character in Magnolia. With his brains and dedication, Strauss renames himself Style and soon becomes a master of the game—able to get sex from beautiful women who once would have run the other way.But The Game doesn't get really interesting until Strauss deviates from his NC-17 Horatio Alger story and tells what happens when he moves into a Sunset Strip mansion with a group of other PUAs. He starts to see the misogyny of the sport and realizes that most of its leaders had miserable childhoods. The AFC who became a PUA to understand women ultimately becomes an expert on men.As Strauss grows restless to talk about things other than number closes and phase shifts (the book's glossary is a juicy read of its own), the mansion loses its appeal and he reluctantly grows up. When he meets a tough-talking band mate of Courtney Love's named Lisa and they bond over music, we can guess where the narrative is headed. In the book's final pages, he dumps onto his bed all the phone numbers he's collected and tells Lisa, "I've spent two years meeting every girl in L.A. And out of them all, I chose you," which is like telling your mother-in-law that the Thanksgiving dinner you had last year at Applebee's was nothing compared to the one she just prepared. But for some reason, Lisa doesn't flee. I can only hope that in the inevitable 2007 movie version, starring Jack Black and Kate Hudson, Lisa throws the numbers in his face and leaves him for a guy who knows how to pay a girl a compliment. (Sept. 1)Amy Sohn is the author of My Old Man, which was just released in paperback by Simon & Schuster, and she writes the "Mating" column for New York magazine.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
(1 vote)
The Richness of Life: The Essential Stephen Jay Gould
Submitted by xsyn on Sun, 2008-12-07 13:29URL (Amazon):
http://www.amazon.com/Richness-Life-Essential-Stephen-Gould/dp/0393064980/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1228649221&sr=8-1
State:
Read
ISBN:
978-0393064988
Amazon Editorial Review:
Harvard professor and National Book Award winner Gould was one of science's best ambassadors to the general public until his death at 60 in 2002. These 44 essays represent his best-known pieces from his books and from essays for Natural History magazine, as well as never before published speeches. The editors have selected pieces on a wide range of subjects—from the ever-shrinking Hershey Bar, to his and Niles Eldredge's theory of punctuated evolution and Freud's adaptation of the (now abandoned) biological notion of recapitulation—which showcase Gould's immense curiosity as well as his skill at explaining even the most obscure topics with clear and vivid language. Autobiographical essays are followed by scientific ruminations on evolutionary theory and how it has been understood, misunderstood and misused, ever since Darwin put pen to paper. This collection demonstrates Gould's passion for life as well as his enthusiasm for, and awe at, the "majesty" of "the continuity of the tree of life for 3.5 billion years." Gould's many fans, as well as new readers, should find this collection intriguing as well as entertaining, an eminently suitable last hurrah for an amazing thinker. (May)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
(1 vote)
The Fifth Discipline: The Art & Practice of The Learning Organization
Submitted by xsyn on Wed, 2008-12-03 16:36URL (Amazon):
http://www.amazon.com/Fifth-Discipline-Practice-Learning-Organization/dp/0385517254/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1228314798&sr=8-1
State:
Read
ISBN:
978-0385517256
Amazon Editorial Review:
This revised edition of Peter Senge’s bestselling classic, The Fifth Discipline, is based on fifteen years of experience in putting the book’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories in the book demonstrate the many ways that the core ideas in The Fifth Discipline, many of which seemed radical when first published in 1990, have become deeply integrated into people’s ways of seeing the world and their managerial practices.
In The Fifth Discipline, Senge describes how companies can rid themselves of the learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizations—ones in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire.
The updated and revised Currency edition of this business classic contains over one hundred pages of new material based on interviews with dozens of practitioners at companies like BP, Unilever, Intel, Ford, HP, Saudi Aramco, and organizations like Roca, Oxfam, and The World Bank. It features a new Foreword about the success Peter Senge has achieved with learning organizations since the book’s inception, as well as new chapters on Impetus (getting started), Strategies, Leaders’ New Work, Systems Citizens, and Frontiers for the Future.
Mastering the disciplines Senge outlines in the book will:
• Reignite the spark of genuine learning driven by people focused on what truly matters to them
• Bridge teamwork into macro-creativity
• Free you of confining assumptions and mindsets
• Teach you to see the forest and the trees
• End the struggle between work and personal time
(1 vote)
Finite and Infinite Games
Submitted by xsyn on Tue, 2008-10-07 20:05URL (Amazon):
http://www.amazon.com/Finite-Infinite-Games-James-Carse/dp/0345341848
State:
Read
ISBN:
978-0345341846
Amazon Editorial Review:
An extraordinary book that will dramatically change the way you experience life.
Finite games are the familiar contests of everyday life, the games we play in business and politics, in the bedroom and on the battlefied -- games with winners and losers, a beginning and an end. Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.
In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility.
"An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."
-- Brain/Mind Bulletin
(1 vote)


